You're standing at the counter with a customer who says, “I need a rosacea cream test.” In Swiss retail, that usually means one of two things, a shopper wants reassurance that a cream won't sting, or a buyer wants a defensible way to justify listing a product for rosacea-prone skin. Treat it as a casual
You're standing in front of a clean-beauty pitch deck that looks polished, has soft colours, a calming founder story, and a shelf-friendly assortment. The problem is obvious if you buy for a Swiss pharmacy, spa, or premium retailer, because pretty slides don't tell you whether the formulas will survive scrutiny, whether the claims are defensible,
