Freelance Journalist since 2002
Beauty, Fashion, Lifestyle and Travel
Journalist and Business consultant in Europe. More than 30 years experience of beauty, watch, jewelry and fashions industrie.
A customer steps up to the pharmacy counter before work, points to the under-eye area, and asks for “something that works”. In a spa boutique, the same request sounds slightly different: “I need to look less tired by tomorrow.” In premium retail, it often becomes: “Which eye cream is worth the price?” That question puts
In Switzerland, synthetic lash extensions still dominate 78% of the market, yet 62% of surveyed consumers in Zurich and Geneva say they’re actively seeking natural lash enhancements, while only 12% can find certified options according to the 2025 Swiss market report on lash demand. For a pharmacy, spa, or premium retail counter, that gap changes
A customer is standing at the pharmacy counter, holding a facial retinol serum in one hand and a rich body cream in the other. The question is familiar. “I know retinol works on my face. What should I use for my neck, chest, arms, or legs?” In many Swiss retail settings, that’s where the conversation
A Swiss pharmacy buyer often reaches the same point with Augustinus Bader. Clients ask for it by name. Prestige retailers already stock it. Editorial coverage keeps the brand visible. But once the excitement fades, the true questions begin. Does augustinus bader the rich cream fit a Swiss assortment built around trust, ingredient scrutiny, and disciplined
A customer walks into your pharmacy, holds up a screenshot of a brown bottle, and asks, “Is this the strong one from The Ordinary, or the gentler one?” Another asks whether they can use it with an organic facial oil. A spa client wants smoother texture but says every retinoid they’ve tried has made their