Freelance Journalist since 2002
Beauty, Fashion, Lifestyle and Travel
Journalist and Business consultant in Europe. More than 30 years experience of beauty, watch, jewelry and fashions industrie.
A customer is standing at your counter with two toners in hand. One says glycolic acid, the other promises hydration, and both look like they could be the right choice until you read the label. In a Swiss pharmacy or spa setting, that moment needs a clear answer, not a sales script, because the difference
A warm afternoon on Lake Geneva can end in a familiar way, a forearm feels hot, the shoulders are pink, and everyone in the car starts searching for something that cools skin quickly without turning sticky in the heat. That's where aloe vera after sun gel earns its shelf space in Swiss retail. It sits
Social media has made gua sha look like a shortcut to lift, contour, and drain the face. That framing overpromises. In practice, gua sha massage is a heritage-based ritual from Traditional Chinese Medicine, with roots described in the literature as reaching back to a Chinese medical text dated to about 220 BC and historical records
Is IT CC Cream a foundation, a sunscreen, or a skincare product? In a Swiss pharmacy, that question matters more than the branding. Buyers are not choosing a slogan, they're deciding whether a hybrid complexion SKU earns space beside tinted moisturisers, daily SPF, and premium foundations. The short answer is that IT Cosmetics CC+ Cream
What if the biggest side-parting mistake isn't the side you choose, but the way you make the part behave on your hair? Side parts have stayed relevant for a long time, from ancient Greece and Rome to the mid-19th century and the interwar years, when the style became a clean, structured reference point in men's
You're probably at the point where Livigno is already on the shortlist, but the choice still isn't obvious. You want a place that won't waste time, won't feel bland after one night, and won't leave you regretting a wellness splurge that should have been a ski base, or the other way round. Hotel Lac Salin