Freelance Journalist since 2002
Beauty, Fashion, Lifestyle and Travel
Journalist and Business consultant in Europe. More than 30 years experience of beauty, watch, jewelry and fashions industrie.
TikTok-driven interest in "glass skin" across Europe has surged, and Swiss retailers are feeling that demand in search terms, product requests, and SPF expectations. The commercial question is no longer whether Korean skincare has relevance in Switzerland. It is whether your range is built to convert that interest into repeat purchase under Swiss conditions. The
A customer walks into a Swiss pharmacy on Friday afternoon, picks up a sleek bottle labelled sea salt spray, and asks a familiar question: “Will this give me that effortless texture, or will it just dry my hair out?” That single question captures the opportunity in this category. People aren’t only buying a styling product.
A client has just finished a facial, microneedling session, or muscle recovery treatment. They ask a simple question at the desk: “What should I use at home tonight?” In many Swiss pharmacies and spas, the answer still jumps straight to serum, balm, or cream. The hot cold ice pack sitting nearby is treated like a
A lot of Swiss retailers are in the same spot right now. A customer asks for a body cream that feels richer than a standard lotion, cleaner than a petroleum-heavy balm, and more credible than a trend-led “natural” product with a nice label but weak formulation. You can stock something quickly, or you can stock
A customer walks into your pharmacy on a cold Zurich afternoon, runs a hand through brittle ends, and asks for “something natural that helps”. Another wants support for a dry, tight scalp after weeks of alpine air and indoor heating. A third has seen castor oil all over social media and wants to know whether