Freelance Journalist since 2002
Beauty, Fashion, Lifestyle and Travel
Journalist and Business consultant in Europe. More than 30 years experience of beauty, watch, jewelry and fashions industrie.
A client walks into your pharmacy, boutique, or spa reception with a reference photo on their phone. They want dark red hair. Not bright copper, not fashion-crimson, but something richer. Glossy auburn, velvet mahogany, cherry so deep it reads brunette indoors and red in daylight. They also want it to stay that way. That's where
Most resort write-ups ask whether a hotel is beautiful. That's the wrong question. The key question is whether the hotel's operating reality matches the traveller's expectations and the trade partner's commercial goals. Mauricia Beachcomber Resort & Spa gets sold on easy appeal: beachfront, Grand Baie, lively atmosphere, family-friendly features, and a recognisable Beachcomber name. All
A customer is standing at the counter with a familiar brief. She wants help for marks that won't fade, but she doesn't want a harsh peeling programme, an overcomplicated routine, or a product that sounds fashionable and vague. In a Swiss pharmacy or premium retail setting, that question matters because the answer has to satisfy
The first glimpse stays with you. After the speedboat cuts across the bay and the shoreline sharpens into focus, Santhiya's carved teak roofs appear out of the greenery like a film set, except the salt in the air and the damp heat make it clear this place is very real. That arrival matters, because Santhiya
A customer is standing at the counter, holding two vitamin C serums. One is positioned as premium, the other as merely affordable. The question lands fast. Why does this one cost more, what does “stabilised” mean, and will it irritate my skin? For Swiss pharmacies, spas, premium retailers, and clinic-led points of sale, that moment
A customer is standing at the counter, running her fingers through tired mid-length hair, and asking the same question teams hear every week. She wants a change that feels visible. She doesn't want to look severe, and she doesn't want a cut that becomes a burden by next month. That's where the long bob haircut