Freelance Journalist since 2002
Beauty, Fashion, Lifestyle and Travel
Journalist and Business consultant in Europe. More than 30 years experience of beauty, watch, jewelry and fashions industrie.
Is IT CC Cream a foundation, a sunscreen, or a skincare product? In a Swiss pharmacy, that question matters more than the branding. Buyers are not choosing a slogan, they're deciding whether a hybrid complexion SKU earns space beside tinted moisturisers, daily SPF, and premium foundations. The short answer is that IT Cosmetics CC+ Cream
What if the biggest side-parting mistake isn't the side you choose, but the way you make the part behave on your hair? Side parts have stayed relevant for a long time, from ancient Greece and Rome to the mid-19th century and the interwar years, when the style became a clean, structured reference point in men's
You're probably at the point where Livigno is already on the shortlist, but the choice still isn't obvious. You want a place that won't waste time, won't feel bland after one night, and won't leave you regretting a wellness splurge that should have been a ski base, or the other way round. Hotel Lac Salin
You're probably weighing two questions at once. First, which Basel retail location gives your brand usable footfall. Second, which one attracts the right shopper for natural and luxury cosmetics without forcing you to fight the entire city for attention. That's the right way to evaluate a basel shopping mall search, because Basel isn't a generic
You're probably already in the familiar spot: a Swiss spa buyer has a clean, disciplined brand, a demanding clientele, and a shortlist of overseas resorts that all look good on paper. The problem isn't finding a beach hotel with a spa. The problem is finding an adults-only property that can support a serious retail, treatment,
A Swiss spa buyer stands in front of a chilled skincare display, while a pharmacy manager looks at a shelf that needs to earn its space quickly. Both are asking the same question in different language, will this product move, and will clients come back for it? Eye pad masks sit right in that decision