Freelance Journalist since 2002
Beauty, Fashion, Lifestyle and Travel
Journalist and Business consultant in Europe. More than 30 years experience of beauty, watch, jewelry and fashions industrie.
You've left it late. The outfit is undecided, the invitation says “costume encouraged”, and you want a look that reads instantly in candlelight, selfies, and real life without coating your face in scratchy paint from a novelty aisle. That's exactly where easy Halloween makeup earns its keep. The best quick looks don't rely on prosthetics,
Scar care cream isn't a fringe add-on any more. Creams held 36.2% of the global topical scar treatment market in 2025, the largest product segment in a market estimated at USD 1,883.3 million in 2025 and projected to reach USD 4,686.7 million by 2033 at a 12.1% CAGR, according to Grand View Research's topical scar
You've invested in better formulations, tighter sourcing standards, cleaner ingredient stories, and packaging that looks right on a premium shelf. Then the online results disappoint. Search traffic is patchy. Social campaigns bring attention but not enough qualified buyers. Retail partners ask for support, yet every advertising decision feels like a compromise between growth and brand
You're likely in one of two positions right now. Either you're a traveller trying to work out whether Crystal Waterworld Resort & Spa is a smart family booking, or you're a Swiss beauty or wellness brand manager scanning the Turkish Riviera for a partner that can move volume without diluting brand position. Those are very
A customer is standing at the counter with their phone open to a basket full of The Ordinary products. They ask a simple question that rarely has a simple answer. “Which one is for my acne?” That moment is where many pharmacy conversations go off track. The bottles look clinical, the names sound scientific, and
USD 10.2 billion in cosmetics exports and 18.5% of that volume going to Europe in 2023 changes the conversation around Koreanische make up. This isn't niche curiosity anymore. It's a scaled export category with real European traction, which is exactly why Swiss retailers should treat it as a buying strategy, not a trend chase, according