Freelance Journalist since 2002
Beauty, Fashion, Lifestyle and Travel
Journalist and Business consultant in Europe. More than 30 years experience of beauty, watch, jewelry and fashions industrie.
USD 10.2 billion in cosmetics exports and 18.5% of that volume going to Europe in 2023 changes the conversation around Koreanische make up. This isn't niche curiosity anymore. It's a scaled export category with real European traction, which is exactly why Swiss retailers should treat it as a buying strategy, not a trend chase, according
A category manager once told me that the fastest way to test a classic fragrance is to watch who picks it up without prompting. Gabriela Sabatini still gets that reaction because customers recognise the name, remember the bottle, or respond to the style of scent once it hits the blotter. The Story of an Iconic
Most advice about Kojic acid soap is commercially convenient and operationally useless. It treats the product as a generic “whitening” bar, when a Swiss pharmacy or premium retailer should assess it as a targeted cosmetic active in a wash-off system. That distinction changes everything: what claims you allow, what evidence you request, how you train
Most advice about DHT blocker shampoo starts in the wrong place. It starts with ingredients, trend terms such as “natural DHT defence”, or before-and-after promises that a Swiss pharmacy or premium retailer shouldn't repeat. A professional buyer needs a stricter question: what can a rinse-off product honestly do, how should it be positioned in Switzerland,
A good Mallorca yoga stay starts long before the first class. It starts with the kind of morning you want to have. Quiet finca gardens and a disciplined practice schedule suit one traveller. Another wants a five-star resort where yoga sits beside a serious spa, polished service, and strong dining. Buyers and wellness consultants have
A customer is standing at the counter with two hydration serums in hand. One says hyaluronic acid. The other says Hyaluronic Acid 2% + B5. They ask a simple question that isn't simple at all. “What's the actual difference?” For a Swiss pharmacy, spa, or premium beauty retailer, that moment matters. If the answer stays