Freelance Journalist since 2002
Beauty, Fashion, Lifestyle and Travel
Journalist and Business consultant in Europe. More than 30 years experience of beauty, watch, jewelry and fashions industrie.
That effortless, "just-stepped-off-the-beach" hair is a look that never seems to fade. It has a relaxed, sun-kissed glamour that’s become a modern classic. But how do you get those perfect, undone waves? The real starting point is a simple choice: are you going to use heat, or are you going for a heatless approach? The
Miu Miu parfum is so much more than just another scent on the shelf; it’s a brilliant cocktail of sophisticated luxury and playful rebellion. It perfectly bottles a modern spirit that speaks to a customer who is both obsessed with the latest trends and deeply nostalgic, making it an incredibly powerful addition to any retail
Walk through the hair care aisle of any Swiss pharmacy or beauty shop, and you'll hear a common question: "What's the deal with sulfate in shampoo?" Put simply, sulfates are the powerhouses behind that rich, satisfying lather we've all come to associate with a deep clean. Think of them as the heavy-duty detergents of the
Think of Vital Proteins Marine Collagen as the missing link on your shelves—the product that finally connects inner health with visible, outer radiance. For premium Swiss retailers, pharmacies, and spas, this isn't just another supplement. It's a direct response to a clear and growing consumer demand for authentic, effective beauty from within. Why Swiss Retailers
Gua sha has taken the beauty world by storm, with social media flooded by incredible gua sha before and after photos. But what results can you really expect? It’s a story told in two parts: the instant gratification you see after one session, and the deeper, lasting changes that come with consistent practice. What Real
For Swiss pharmacies and high-end retailers, Paula's Choice 2 BHA Liquid Exfoliant is much more than just another product to put on the shelf; it's a strategic asset. This globally-known, science-first formula is exactly what Swiss consumers are looking for: transparent, high-performance skincare. It's an essential addition for any retailer serious about curating a best-in-class