A category manager once told me that the fastest way to test a classic fragrance is to watch who picks it up without prompting. Gabriela Sabatini still gets that reaction because customers recognise the name, remember the bottle, or respond to the style of scent once it hits the blotter. The Story of an Iconic
When it comes to choosing between an eau de parfum or eau de toilette, the heart of the matter is the concentration of fragrance oil. An Eau de Parfum (EdP) boasts a higher concentration, giving it a rich, long-lasting character. In contrast, an Eau de Toilette (EdT) is lighter and fresher, making it a wonderful