Freelance Journalist since 2002
Beauty, Fashion, Lifestyle and Travel
Journalist and Business consultant in Europe. More than 30 years experience of beauty, watch, jewelry and fashions industrie.
A customer walks into your pharmacy, holds up a screenshot of a brown bottle, and asks, “Is this the strong one from The Ordinary, or the gentler one?” Another asks whether they can use it with an organic facial oil. A spa client wants smoother texture but says every retinoid they’ve tried has made their
Most advice on teeth whitening strips starts in the wrong place. It starts with shade change, convenience, or celebrity-style before-and-after promises. For a Swiss retailer, the first question isn't whether teeth whitening strips are popular. It's whether the product is legal to sell, safe to recommend, and credible enough to fit a premium assortment. In
A client is sitting in your consultation room in Zürich, Lausanne, or Lucerne. She’s read about acids, barrier repair, marine balms, organic oils, and “clean beauty”. She wants brighter skin, less pigment, fewer textural irregularities, and she wants to know one thing before she books. If a TCA peel is a medical procedure, can it
A client has just come back from a ski holiday in Verbier. Their cheeks look dull, the pigment on the upper face seems darker than it did in autumn, and they want “something stronger than a facial, but not too extreme”. If you work in a Swiss clinic, pharmacy, spa, or premium skincare retail setting,
A pharmacy counter in Switzerland is a good place to spot a category shift early. One customer asks for a shampoo “without sulfates” because her scalp feels tight after washing. The next wants something gentler for coloured hair. Then a hotel spa buyer asks whether a sulphate-free line will still satisfy guests who expect foam,
