The surprising truth in Swiss retinol retail is that the best retinol serum is no longer the strongest bottle on the shelf. Since June 2024, facial products are capped at 0.3% retinol under the EU framework that Switzerland aligns with through its cosmetics rules, which means the old shortcut of “higher percentage equals better product”
A pure hyaluronic acid serum is a minimalist skincare product designed for one primary job: to drench your skin in hydration. It’s famous for its almost unbelievable ability to hold up to 1,000 times its weight in water, making it a powerful moisture magnet. What Is a Pure Hyaluronic Acid Serum Really? Let's cut through