A customer stands at the pharmacy counter and says the same thing staff hear every week: “I need a cleanser, but everything makes my skin feel tight.” In a spa retail corner, the wording changes slightly. “I want something gentle, but I still break out.” Online, it becomes a search query. low ph good morning
The surprising truth in Swiss retinol retail is that the best retinol serum is no longer the strongest bottle on the shelf. Since June 2024, facial products are capped at 0.3% retinol under the EU framework that Switzerland aligns with through its cosmetics rules, which means the old shortcut of “higher percentage equals better product”



