Over 1.2 billion TikTok views turned Hailey Bieber's glazed-donut manicure from celebrity beauty moment into a service category with real commercial weight, and it didn't stop at social buzz. It also drove a 35% year-over-year rise in searches for “chrome nail polish” on Google Shopping, while Swiss beauty retailers reported a 28% increase in chrome-effect
Glazed donut nails are all about that chic, minimalist look.Think of a sheer, milky base colour with a pearlescent chrome finish layered on top, giving it a subtle, light-catching sheen that looks just like the glaze on a fresh doughnut. It's become the ultimate choice for anyone after that sophisticated, 'your-nails-but-better' vibe. Why Glazed Donut