Freelance Journalist since 2002
Beauty, Fashion, Lifestyle and Travel
Journalist and Business consultant in Europe. More than 30 years experience of beauty, watch, jewelry and fashions industrie.
The French manicure, a symbol of timeless elegance, has transcended its classic roots to become a canvas for modern creativity. While the iconic white tip on a nude base remains a hallmark of sophistication, today's french nail designs offer a diverse palette of styles suited for every personality and occasion. This evolution is particularly relevant
If you're a trade partner in Switzerland, you’ve likely noticed a significant shift in the nail and beauty world. It's no longer just about the latest colour or a quick fix. Today's market is driven by discerning customers who want natural, premium, and ethically made products. For those who understand and adapt to this change,
It's time to rethink what a make up artist brings to your business. The old image of a technician simply applying products is long gone. In Switzerland's premium beauty market, these professionals are now influential storytellers and your most powerful brand ambassadors. They are the living, breathing connection between your high-quality natural products and the
Welcome to the world of K-beauty. If you’ve found yourself searching for the best korean skin care products, you’ve probably realised it’s less about a single “magic” product and more about a whole new way of thinking about your skin. It’s a philosophy centred on prevention, gentle nourishment, and some seriously impressive science. Why Korean