Freelance Journalist since 2002
Beauty, Fashion, Lifestyle and Travel
Journalist and Business consultant in Europe. More than 30 years experience of beauty, watch, jewelry and fashions industrie.
If you've spent any time in the world of skincare, you've heard of the Paula's Choice 2% BHA Liquid. It's a cult-favourite chemical exfoliant, a true icon in the industry, and for good reason. The product is built around salicylic acid, a powerhouse ingredient for tackling blackheads, enlarged pores, and persistent breakouts by dissolving oil
When it comes to getting rid of unwanted hair, there are countless temporary fixes. But electrolysis hair removal stands alone. It’s the only method recognised by medical authorities like the FDA as being truly permanent. While other techniques only offer hair reduction, electrolysis delivers a definitive, lifelong solution that works for every skin tone and
Imagine you could stock a fragrance that not only smells incredible but also perfectly captures the current mood of discerning Swiss shoppers. That fragrance is Byredo Vanille Antique, an extrait de parfum that’s more than just a beautiful scent—it's a smart addition for any high-end pharmacy, boutique, or spa. Why Vanille Antique Is a Smart
Think of a top coat gel as the armour for a perfect manicure. It's the essential final seal that locks in the colour and design, protecting it from the outside world while delivering that flawless, professional finish everyone wants. What Is Top Coat Gel and Why Is It a Must-Stock Item? At its core, a
There's a reason the French manicure—often searched simply as "nails in French"—has never really gone out of style. It’s the very definition of sophisticated, clean, and elegant. Think of that perfect, sheer nude or pink base topped with a crisp, smiling white tip. It’s a look that works for absolutely everyone and every occasion, from
Choosing the right haircut for men is more than a routine trim; it is a statement of personal style and confidence. The perfect cut can transform your appearance, complement your features, and simplify your daily routine. Yet, with an ever-evolving array of fades, crops, and classic styles, navigating the options can feel daunting. This guide