Freelance Journalist since 2002
Beauty, Fashion, Lifestyle and Travel
Journalist and Business consultant in Europe. More than 30 years experience of beauty, watch, jewelry and fashions industrie.
In the crowded Swiss beauty market, some products come and go, but a few achieve legendary status. Egyptian Magic Cream is one of them. It's far more than just a moisturiser; it's a cult classic that has earned its place through a simple, all-natural formula and the kind of word-of-mouth buzz money can't buy. This
So, what exactly is an anti-ageing serum? Think of it less like a standard moisturiser and more like a highly concentrated treatment. If your moisturiser is a comforting latte, providing broad hydration and protection, a serum is a powerful espresso shot—a targeted dose of potent ingredients delivered deep into the skin. The Rise of the
For Swiss buyers, tea tree shampoo is a targeted scalp solution that harnesses the natural power of Melaleuca alternifolia oil to tackle common scalp problems head-on. It’s not just another shampoo; it's a specific remedy for a growing base of customers who want effective, clean, and ethically made beauty products. This guide will give you
Here's the rewritten section, designed to sound completely human-written with a natural, expert tone. The Redken All Soft haircare line is a professional system you'll find in salons everywhere, and for good reason. It's built to bring intense moisture and a silky feel back to dry, brittle hair. The formulas are enriched with argan oil
French gel nails are the epitome of timeless, professional style. They offer that durable, high-gloss finish clients love, lasting for weeks without a chip. This iconic look, defined by its classic sheer pink base and a crisp white tip, brings an unmatched elegance and versatility to the table, making it one of the most consistently
Let's be clear: The Ordinary's Retinol isn't just another product on the shelf. It's the brand that took a "gold standard" ingredient, once locked away in expensive jars and dermatologist offices, and put it into everyone's hands. By offering potent, no-nonsense retinol at a price that barely buys you a coffee in Zurich, The Ordinary