Freelance Journalist since 2002
Beauty, Fashion, Lifestyle and Travel
Journalist and Business consultant in Europe. More than 30 years experience of beauty, watch, jewelry and fashions industrie.
A pure hyaluronic acid serum is a minimalist skincare product designed for one primary job: to drench your skin in hydration. It’s famous for its almost unbelievable ability to hold up to 1,000 times its weight in water, making it a powerful moisture magnet. What Is a Pure Hyaluronic Acid Serum Really? Let's cut through
An anti age serum is a lightweight, powerhouse treatment loaded with a high concentration of active ingredients. It’s engineered to go deeper than a standard moisturiser, delivering targeted solutions for specific signs of ageing—think fine lines, loss of firmness, and uneven skin tone. For our B2B partners, these products aren’t just another item on the
In the world of natural skincare, some ingredients are just hype, while others are true workhorses. Rose hip seed oil firmly belongs in the second camp. It's often called 'liquid gold,' and for good reason—it’s packed with a potent blend of essential fatty acids, vitamins, and antioxidants that deliver real, visible results. For anyone serious
Dr. Bronner's 18-in-1 soap is a true powerhouse. It’s a single, highly concentrated castile soap celebrated for its versatility, organic ingredients, and commitment to ethical sourcing. The magic lies in its dilution—it’s designed for at least 18 different uses, covering everything from body wash and shampoo to laundry and dishwashing. This makes it an absolute
When it comes to sensitive skin, finding a moisturiser that truly works can feel like a lifelong quest. La Roche-Posay's Toleriane Sensitive is one of those rare products that actually delivers on its promises. It's a daily prebiotic moisturiser designed to do three things exceptionally well: hydrate, soothe, and protect. At its core, it focuses
At the heart of it, the difference between AHA and BHA comes down to one simple thing: solubility. AHAs are water-soluble, meaning they work their magic on the surface of the skin. In contrast, BHAs are oil-soluble, which gives them a special pass to get down deep into the pores. This single characteristic is what