Egyptian Magic in Switzerland · Press, retail & consulting

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Egyptian Magic All Purpose Skin Cream surrounded by olive branches, bees, honeycomb and lotus flowers

The secret of the pharaohs

Egyptian Magic – the all-purpose skin cream of the pharaohs

Egyptian Magic All Purpose Skin Cream is a handmade all-purpose skin cream made from five natural ingredients, without water, preservatives or fragrance. The original since 1991.

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A formula from the land of the pharaohs

What is Egyptian Magic?

Egyptian Magic is a natural all-purpose skin cream made from five ingredients: olive oil, beeswax, honey, royal jelly and propolis. It has been handmade in the USA since 1991, cares for face, body and hair, and contains no water, preservatives or fragrance.

The recipe goes back to ancient Egypt; legend has it that Cleopatra herself used it on her skin. The cream became famous without traditional advertising, through word of mouth alone.

Egyptian Magic at a glance

Product
Egyptian Magic All Purpose Skin Cream
Brand
Egyptian Magic®, a family-owned company from the USA (egyptianmagic.com (opens in a new window))
On the market since
August 1991 (35 years)
Ingredients
5 natural ingredients: olive oil, beeswax, honey, royal jelly, propolis
Free from
Water, preservatives, alcohol, parabens, fragrance, GMO
Animal testing
None (cruelty-free)
Vegan
No, 4 of the 5 ingredients come from bees
Made
By hand, in the USA
Sizes in Switzerland
7.5 ml · 59 ml · 118 ml
Distribution
In 45 countries and more than 10,000 stores¹
Skin compatibility
Dermatologically tested; 6-week patch test with 108 people, no irritation¹
Available in Switzerland
Coop, Import Parfumerie (where to buy)

¹ Manufacturer's information, egyptianmagic.com. As of 27 September 2026.

Open jar of Egyptian Magic next to honeycomb

Care with a tradition

Rich care for face, body and hair

Because Egyptian Magic contains no water, it is not a classic cream but a balm: rich, economical and versatile. A single jar replaces several care products in your handbag, suitcase and bathroom.

See all uses

The film

Egyptian Magic in 80 seconds

The story of the all-purpose skin cream, from a formula of ancient Egypt to the stars who use it today.

Text and picture description of the film

The film has no speech, only music. What you see, scene by scene:

  1. 0:00 A scroll lies on a wooden table and unrolls.
  2. 0:03 A jar and the logo appear on the scroll: “Egyptian Magic – All-Purpose Skin Cream”.
  3. 0:06 Text: “The secret of the ancient Egyptians”.
  4. 0:08 Pyramids and the Sphinx appear on the scroll. Text: “is a purely natural skin care cream”.
  5. 0:14 Text: “is based on a formula”.
  6. 0:18 A painting of Cleopatra appears. Text: “that Cleopatra used to”.
  7. 0:22 Text: “keep her skin radiant and glowing”.
  8. 0:26 A scroll with hieroglyphs and the Egyptian Magic logo. Text: “A pure natural product our ancestors have left behind”.
  9. 0:34 Honey in a glass bowl and honeycomb. Text: “Handmade”.
  10. 0:38 Text: “100 % natural ingredients”.
  11. 0:42 Honey drips onto honeycomb, bee pollen beside it. Text: “Honey, royal jelly, bee propolis, beeswax, bee pollen”.
  12. 0:46 Olives and a bowl of olive oil. Text: “and olive oil”.
  13. 0:50 A film strip runs across the screen. Text: “Celebrities’ beauty secret”.
  14. 0:54 On the film strip: magazine pages featuring Egyptian Magic, including “Kate Hudson’s Beauty Rules” and “Vanity Case”, clips from an American TV talk show and portraits of well-known women.
  15. 1:12 The Egyptian Magic jar among honeycomb, bees, olives and lotus flowers, with the note “Cruelty-Free”.
  16. 1:16 End card: “Produced by cleversolutions jansen for beautysecrets.agency”, the Egyptian Magic logo and a trademark notice.

The film dates from 2017 and still lists bee pollen, which was part of the earlier formula.

Five ingredients. Nothing else.

What is Egyptian Magic made of?

Egyptian Magic is made 100 % from five natural ingredients, combined by hand in a process of its own. Four of them come from bees, one from the olive.

Olive oilOlea Europaea Fruit OilPlant oil that nourishes and softens the skin.
BeeswaxCera AlbaGives the balm-like texture and forms a protective film.
HoneyMelBinds moisture in the skin.
Royal jellyRoyal JellyThe nutrient-rich food of the queen bee.
PropolisPropolis CeraResin that bees use to protect their hive.

INCI: Olea Europaea Fruit Oil, Cera Alba, Mel, Royal Jelly, Propolis Cera. Older jars also list bee pollen.

One cream, from head to toe

What can Egyptian Magic be used for?

Egyptian Magic can be used for 15 kinds of care, from face, lips, body, hands and feet to the ends of your hair.

Uses by area
AreaUse
FaceDay cream, moisturising mask, eye care, make-up primer, make-up remover
LipsLip balm
BodyBody cream, massage balm, after-sun care, care for tattooed skin
Hands & feetHand and cuticle care, dry heels and elbows
HairTreatment for dry hair ends
Shaving & travelAfter-shave care, all-rounder for handbag and luggage

How do you apply Egyptian Magic?

In three steps: take a little, warm it between your palms, massage it in gently.

  1. Take a littleA small amount is enough; the texture goes a long way.
  2. Warm it upRub it between your palms until the cream turns to the consistency of an oil.
  3. Apply gentlyMassage it into face, body, lips or hair ends.

Stop using it if your skin becomes irritated.

“It will do everything… but your taxes.”

Real Simple Magazine
Vogue, July 2011 InStyle, August 2017 Glamour, November 2012 Schweizer Illustrierte, June 2014 Women's Health, September 2014

The People's Choice

Why is Egyptian Magic so well known?

Egyptian Magic became famous without traditional advertising, through word of mouth among make-up artists, fashion people and customers. According to the manufacturer, the cream is now available in 45 countries and more than 10,000 stores; magazines such as Vogue, InStyle and Marie Claire have written about it.

Egyptian Magic in the press

Press

Egyptian Magic in the media

6 features in Swiss media (2018), mentions in 10 international magazines and 1 award. The Swiss coverage was supported by beautysecrets.agency. The Swiss articles are in German.

Award

Earth Day Beauty Award 2016 · Healing Lifestyles & Spas · Category Skin Cream

Featured internationally in

Vogue · InStyle · Marie Claire · Glamour · Women's Health · People StyleWatch · Maxi · Faces · Vanity Fair · Schweizer Illustrierte

Send a press enquiry

Where to buy

Where can you buy Egyptian Magic in Switzerland?

In Switzerland, Egyptian Magic is available at Coop and Import Parfumerie, among others, in store and online, in 7.5 ml, 59 ml and 118 ml.

As of September 2026, without guarantee. beautysecrets.agency does not sell directly to consumers.

Egyptian Magic in your range

How can retailers stock Egyptian Magic?

Retailers in Switzerland contact beautysecrets.agency. We support perfumeries, pharmacies, drugstores, concept stores and spas as they take on the brand: with information on supply, product knowledge, press material and personal advice.

Proven for 35 yearsOn the market since 1991, with a loyal following built by word of mouth.
Press & PRMedia relations and press material for Switzerland from a single source.
Personal adviceMore than 30 years of industry experience and knowledge of what retailers and customers need.

Send an enquiry Retailer information (PDF, German) (opens in a new window)

FAQ

Frequently asked questions about Egyptian Magic

Last updated: 29 September 2026

What is Egyptian Magic?

Egyptian Magic is a natural all-purpose skin cream made from five ingredients (olive oil, beeswax, honey, royal jelly and propolis). It has been handmade in the USA since 1991 and cares for face, body and hair.

How many ingredients does Egyptian Magic have?

Five, according to the manufacturer's current information: olive oil, beeswax, honey, royal jelly and propolis. Older jars also list bee pollen.

Is Egyptian Magic vegan?

No. Four of the five ingredients come from bees: beeswax, honey, royal jelly and propolis.

Is Egyptian Magic cruelty-free?

Yes. Egyptian Magic is made without animal testing (cruelty-free).

Does Egyptian Magic contain fragrance or preservatives?

No. The cream contains no fragrance, preservatives, alcohol, parabens or water.

Can Egyptian Magic be used on the face?

Yes. Egyptian Magic works as a day cream, moisturising mask, eye care, make-up primer and make-up remover.

Is Egyptian Magic greasy?

The texture is rich and balm-like. A small amount, warmed between the palms until it turns oily, is absorbed well.

Which sizes are available in Switzerland?

Three: 7.5 ml (travel size), 59 ml and 118 ml.

Where is Egyptian Magic made?

In the USA, by hand, by a family-owned company.

How should I store Egyptian Magic?

At room temperature. The cream becomes softer when warm and firmer when cold; this does not affect its quality.

Who should not use Egyptian Magic?

People who are allergic to bee products such as propolis or honey. Stop using it immediately if your skin becomes irritated.

How can retailers stock Egyptian Magic?

Through beautysecrets.agency: send us a message using the contact form and choose the topic “Retail”. We will tell you about supply and working together in Switzerland.

The agency

Who is beautysecrets.agency?

beautysecrets.agency is a Swiss agency for press, retail and consulting in natural cosmetics, based in Kirchberg SG. It is a business unit of V. Jansen Consulting and is led by the journalist Valeska Jansen.

Our passion is cosmetics, above all natural cosmetics. We follow trends and innovations and see the greatest potential here: high-quality active ingredients from nature, presented in a modern and beautiful way.

What matters to us are formulas made from natural ingredients that are gentle on both skin and environment. No parabens, no SLS, no animal testing.

Valeska Jansen

Owner of beautysecrets.agency. Freelance journalist for beauty, fashion and lifestyle and business consultant in Europe, with more than 30 years of experience in the beauty, jewellery and fashion industries.

beautysecrets.agency is a team of freelance specialists, organised individually for the best possible success of our brands.

Contact

Contact: we look forward to hearing from you

beautysecrets.agency
Bruggwaldstrasse 5
9533 Kirchberg SG
Switzerland
info@beautysecrets.agency

We reply in German, English or French.

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We use your details only to answer your enquiry. More in our .

Retail enquiry
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Privacy policy

As of 29 September 2026. This is a translation; the German version is binding.

1. Controller

V. Jansen Consulting (business unit beautysecrets.agency)
Valeska Jansen
Bruggwaldstrasse 5, 9533 Kirchberg SG, Switzerland
E-mail: info@beautysecrets.agency

2. Principles

We process personal data in accordance with the Swiss Federal Act on Data Protection (FADP) and, where it applies in a particular case, the EU General Data Protection Regulation (GDPR). We only process the data needed for the purpose concerned.

This website uses no cookies, no analytics or tracking tools and no social media plugins, and loads no content from third parties. The film is hosted on our own server.

The links to online shops are plain links. No data is sent to the shops when you visit this website; only when you click a link does the shop's operator process your data, under its own privacy policy.

3. Visiting the website (server logs)

The website is hosted by IONOS SE, Elgendorfer Strasse 57, 56410 Montabaur, Germany. When the website is accessed, the following data is recorded in server log files for technical reasons:

This data is used solely to operate the website securely and reliably and to analyse errors. It is not combined with other data and is kept only as long as needed for these purposes.

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If you contact us via the contact form or by e-mail, we process the data you provide: name, e-mail address, your topic and message and, if given, your company. Form data is transmitted in encrypted form (HTTPS) and delivered by e-mail to info@beautysecrets.agency. Our mailbox is also operated by IONOS SE in Germany.

We use this data only to answer your enquiry and, where applicable, to initiate or carry out a business relationship. It is not shared with third parties. We delete it once it is no longer needed for this purpose, subject to statutory retention obligations (for example for business correspondence).

5. Transfers abroad

Personal data is processed only in Germany (hosting and e-mail at IONOS SE). According to the Swiss Federal Council, Germany provides an adequate level of data protection. The website embeds no content or services from third parties; fonts, images and the film are also loaded directly from our server.

6. Your rights

Within the scope of applicable data protection law, you have the right to access the personal data we process about you, to have incorrect data corrected, to have it deleted, to restrict its processing, to object, and to receive or transfer your data. Please contact info@beautysecrets.agency.

You also have the right to lodge a complaint with the competent supervisory authority; in Switzerland this is the Federal Data Protection and Information Commissioner (FDPIC), www.edoeb.admin.ch (opens in a new window).

7. Data security

We take appropriate technical and organisational measures to protect your data against loss, misuse and unauthorised access. The whole website is only available over an encrypted connection (HTTPS).

8. Changes

We may update this privacy policy at any time. The version published on this website applies.
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Accessibility statement

As of 29 September 2026

Our aim

This website should be usable by everyone, including people with disabilities. It was designed to the Web Content Accessibility Guidelines (WCAG) 2.1, level AA, which the European standard EN 301 549 and the European Accessibility Act (Directive (EU) 2019/882) refer to. We have also taken the additional WCAG 2.2 criteria into account.

Compliance status

The website is largely compliant with WCAG 2.1 AA. The following content is not yet fully accessible:

What we have done

How we tested

Self-assessment of 29 September 2026: automated testing with axe-core, tests with the keyboard, at 400 % zoom and with reduced motion, and measurement of colour contrast.

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Have you come across a barrier, or do you need content in another format? Write to us at info@beautysecrets.agency. We will reply as soon as possible. If you are not satisfied with our reply, you can contact the body responsible for accessibility in your country.