When it comes to skincare, very few products achieve the kind of legendary status that The Ordinary's Hyaluronic Acid has. Its journey to the top wasn't paved with big-budget ad campaigns or celebrity endorsements. Instead, it was driven by something far more powerful: a genuinely effective formula at a price that made people do a double-take.
This simple, clear serum became an absolute staple, not just for skincare experts but for anyone just starting their journey. It's the kind of product people don't just buy once—they come back for it again and again.
Why This Serum is a Must-Have for Swiss Shelves
For Swiss retailers, this serum is a perfect match for what your customers are looking for. Swiss shoppers have a reputation for valuing quality, real results, and honesty from the brands they support. This product ticks every one of those boxes. It does exactly what it says on the tin, which is the fastest way to build trust and keep customers loyal.
Tapping Into a Market That Values Science
The days of consumers buying products based on hype alone are fading. People are smarter now, actively researching ingredients like hyaluronic acid that they know will deliver real benefits. This shift has created a huge opportunity in the Swiss cosmetics market, especially for products focused on deep hydration.
This isn't just a local feeling; it's a trend sweeping across Europe. Here in Switzerland, pharmacies saw a 25% jump in sales for hyaluronic acid hydrators between 2022 and 2024 alone. The Ordinary’s unique formula, with its different sizes of hyaluronic acid molecules, managed to capture a massive 15% of the entry-level serum market. You can explore more data on the European hyaluronic acid personal care segment to see the bigger picture.
The success of The Ordinary Hyaluronic Acid proves a simple but powerful rule for the modern Swiss market: Give people transparent, science-backed formulas that offer incredible value, and they will choose you every time. This isn't just another serum; it has set a new benchmark.
Its immense popularity makes it an essential product for any retailer looking to build a relevant, modern skincare selection. It solves a universal problem—dehydration—and appeals to almost everyone, driving steady, reliable sales for pharmacies, spas, and high-end shops all over Switzerland.
Breaking Down the Science Behind the Bottle
So, what makes this little bottle of hyaluronic acid so special? It's helpful to picture the hyaluronic acid molecule as a tiny, incredibly thirsty sponge. Its main job is to grab onto water and not let go. In fact, a single molecule can hold up to 1,000 times its own weight in water. This is what makes it such a hero for delivering that instant, juicy, plumped-up look we all love.
But here’s the thing: not all hyaluronic acid is the same. The size of the molecule—what we call its molecular weight—dictates how far it can travel into the skin. This is where The Ordinary’s formula really shines and sets itself apart from simpler, one-note serums.
A Multi-Layer Hydration Strategy
Instead of relying on a single type of hyaluronic acid, this serum uses a clever mix of different molecular weights to hydrate the skin from top to bottom.
- High-Weight HA: These are the big guys. They stay on the surface of your skin, forming a delicate, breathable film that prevents moisture from escaping and gives you that immediate smoothing effect.
- Medium-Weight HA: A little smaller, these molecules can sink into the skin's upper layers, offering a second wave of hydration and support from just below the surface.
- Low-Weight HA: These are the smallest molecules in the mix. They can travel the furthest into the skin's surface layers, delivering a deeper, more lasting drink of water from within.
It’s this combination that provides true multi-level hydration. You’re tackling surface flakiness and that deeper, tight feeling of dehydration all at once, resulting in skin that looks and feels genuinely plump and healthy.
The diagram below breaks down the key factors that have made this serum a runaway success in the Swiss market—it’s a perfect storm of performance and smart positioning.
As you can see, the serum’s scientifically-backed performance, massive popularity, and incredibly accessible price point have created a product that's almost impossible for Swiss consumers to ignore.
The Perfect Hydration Partner
But the smart formulation doesn't stop there. The Ordinary included a fantastic supporting ingredient to round out the formula: Vitamin B5, also known as Panthenol.
Vitamin B5 pulls double duty. It acts as a humectant, which means it helps draw even more moisture into the skin. At the same time, it’s an emollient, so it helps to soften and soothe. This beautifully complements the surface hydration from the larger HA molecules while also keeping the skin calm and happy.
By pairing these two ingredients, the formula goes beyond simple hydration. It actively helps to fortify the skin's natural moisture barrier, making it more resilient over time. It’s this thoughtful, science-first approach that makes the serum a true masterclass in effective skincare. Knowing this allows you to explain with confidence that it’s not just another hydrating serum, but a strategic choice for achieving deeply moisturised, comfortable skin.
The Right Way to Use and Recommend This Serum
If there’s one golden rule for getting the absolute best out of The Ordinary’s Hyaluronic Acid, it’s this: always, always apply it to damp skin. This isn't just a friendly tip; it's the secret to making the product work as intended. Honestly, it's often what separates a glowing review from a customer complaint.
Think of the hyaluronic acid molecules as tiny, thirsty sponges. When you put them on a dry face, they’ll desperately look for moisture anywhere they can find it – including from the deeper layers of your own skin. This can paradoxically leave your skin feeling tight or even a bit tacky. By applying it to a damp face, you're giving those little sponges an instant pool of water to soak up, pulling all that surface moisture into your skin for that plump, dewy look everyone is after.
Getting this simple message across is key to customer satisfaction. A great way to help is by creating clear step-by-step guides that show not just what to do, but where it fits into their daily ritual.
Building the Perfect Skincare Routine
So, where does this serum fit in a routine? It’s refreshingly simple. Because of its watery, lightweight feel, it should go on right after cleansing. This lets it sink in properly before you layer on any heavier creams or oils that might otherwise block its absorption.
A good rule of thumb for any routine is to apply products from thinnest to thickest. For The Ordinary Hyaluronic Acid, the order looks like this:
- Cleanse: Start with a clean slate. A freshly washed face is a must.
- Dampen: Don't dry your face completely. Leave it slightly damp, or give it a quick spritz with a facial mist.
- Apply Serum: Use just 2-3 drops. Warm them between your fingertips and gently press the serum into your face and neck.
- Seal It In: Give it a minute to absorb, then immediately follow up with your moisturiser. This is crucial for locking all that lovely hydration in place.
This serum is a fantastic team player. It layers beautifully with other active ingredients, like your Vitamin C in the morning or a retinoid at night. In fact, using it just before a potentially irritating active can actually help buffer the skin by giving it a solid hydration foundation first.
Here are a couple of sample routines your clients can easily follow:
Morning Routine (Focus on Protection)
- Gentle Cleanser
- The Ordinary Hyaluronic Acid 2% + B5 (on damp skin)
- Vitamin C Serum
- Moisturiser
- SPF 50+
Evening Routine (Focus on Repair)
- Cleanser
- The Ordinary Hyaluronic Acid 2% + B5 (on damp skin)
- Retinol or another targeted treatment
- Night Cream or Facial Oil
By offering this kind of clear, practical advice, your staff can give customers the confidence to use the product correctly. This not only guarantees a much better experience but also builds lasting trust in your expertise.
Why This Serum Works for Every Customer
The universal appeal of The Ordinary's Hyaluronic Acid isn't just clever marketing; it's down to a smart, minimalist formulation that zeroes in on a problem every single person faces: dehydration. It doesn't matter if a client walks in with dry, flaky patches or an oily T-zone – their skin is still thirsty for water to function properly. This serum delivers exactly that, making it a perfect starting point for almost any skincare routine.
The most immediate benefit clients will notice is how it plumps and smooths the skin. By pulling moisture into the upper layers, it instantly softens the look of fine lines and gives the skin a fresh, dewy glow. That quick visual payoff is incredibly satisfying and builds trust in your recommendations right from the first use.
A Safe Choice for All Skin Types
One of its biggest strengths is how well it plays with every skin type imaginable. So many products are designed for one specific issue, but this serum's core job—hydration—is something everyone needs.
- For Oily and Acne-Prone Skin: People often forget that oily skin can be severely dehydrated, which actually causes it to produce more oil to compensate. This serum provides weightless, oil-free hydration that helps balance things out without ever feeling heavy or clogging pores.
- For Dry and Dehydrated Skin: It acts like a tall glass of water for the skin. It provides that first essential layer of moisture to relieve tightness and preps the skin to better absorb the richer creams you layer on top.
- For Sensitive Skin: The simple, fragrance-free formula is a massive win here. It's stripped of all the usual irritants, making it a reliable and incredibly low-risk choice for even the most reactive complexions—a top priority for many Swiss consumers.
Market Demand and Professional Trust
The need for a solid hydrator isn't just a trend; it's a major force in the Swiss beauty market. To put it in perspective, hyaluronic acid products made up 18% of all skincare actives imported into Switzerland in 2024, a market topping CHF 32 million.
And in that crowded space, The Ordinary Hyaluronic Acid has carved out a leading position. It commands a 22% market share among the top-selling HA products on major Swiss e-commerce sites. This isn't just a consumer phenomenon, either. Swiss dermatology clinics have reported a 35% increase in recommending topical HA as a foundational part of a preventative anti-ageing strategy. You can dive deeper into the global hyaluronic acid market trends at Cognitive Market Research.
Think of this serum as the versatile starting point for any skincare conversation. It's a foundational, low-risk, and highly effective product that solves a universal need, making it a non-negotiable essential for every beauty shelf in Switzerland.
Smart Merchandising for Swiss Pharmacies and Spas
How you display a product can make all the difference, turning a popular serum into a star performer for your business. For Swiss pharmacies and spas, selling The Ordinary Hyaluronic Acid isn't just about stocking a shelf. It's about telling a story—communicating its science, value, and broad appeal to a clientele that appreciates quality. You're creating an experience that both educates and encourages a purchase.
To get this right, it’s worth understanding the principles behind what visual merchandising in retail actually is. Mastering these basics can transform your retail space into a genuinely effective sales tool, especially for a hero product like this one.
Creating a Hydration Hero Display
Your display needs to instantly answer the customer's main question: "What will this do for my skin?" A simple yet powerful tactic is to create a dedicated "Hydration Hero" section. This puts the serum in the spotlight. Keep the signage clean and minimal, echoing The Ordinary's no-fuss brand identity.
Even a small, elegant sign with one killer fact can do the heavy lifting. Try something like, "Holds 1,000x its weight in water". It's a memorable soundbite that perfectly captures the product's core function. If regulations allow, place a tester bottle nearby alongside a small stack of info cards with application tips—especially the crucial advice to apply it to damp skin.
Strategic Bundling and Cross-Selling
Think of The Ordinary's Hyaluronic Acid as the perfect gateway product. It’s often the first step someone takes into building a more complete skincare routine, which opens up great opportunities for strategic bundling.
- The "Hydration Starter" Kit: Pair the serum with a gentle cleanser and a simple moisturiser. This is a fantastic offer for skincare newcomers or anyone with easily irritated skin.
- The "Anti-Ageing Support" Duo: Combine the hyaluronic acid with something more targeted, like a retinol or Vitamin C serum. You can position it as the essential hydrating base that makes any advanced routine work better.
- The "Post-Treatment" Soother: In a spa setting, this is a must. Recommend it with a gentle moisturiser for clients to use after facials or mild peels to help soothe and rehydrate their skin.
This approach doesn't just bump up the average sale value; it cements your reputation as a trusted, knowledgeable expert.
Empowering Your Team with Key Talking Points
Your staff are your best advocates. Make sure they’re armed with a few concise, compelling talking points to deliver a consistent and effective message.
Merchandising Tip for Swiss Retailers: Place The Ordinary Hyaluronic Acid at eye level and use shelf-talkers that highlight its vegan and cruelty-free status. These qualities really connect with the ethical, quality-conscious Swiss shopper, turning a simple purchase into a decision they feel good about.
Always bring the conversation back to the benefits that matter to a practical Swiss consumer. The science is interesting, but it's the real-world results that will ultimately convince them.
The numbers back this up. Since The Ordinary entered the Swiss market in 2019, unit sales have climbed by a massive 180%. In fact, 52% of Swiss women now report using hyaluronic acid in their daily routine. Much of this growth comes down to the demand for transparent, vegan formulas like The Ordinary's. By merchandising with these insights in mind, you’re not just selling a product—you’re meeting a clear and growing demand.
Answering Common Questions and Misconceptions
Even a product as popular as The Ordinary Hyaluronic Acid has its fair share of questions and myths swirling around it. Getting your team comfortable with clear, honest answers is a fantastic way to solve customer problems and build some serious trust in your expertise. When you handle these queries with confidence, it cements your pharmacy's reputation as a go-to source for reliable advice.
One of the first things you'll hear is about the serum feeling “sticky” or “tacky” after it's applied. This isn't a problem with the product itself. In fact, it's a sign that the formula is working overtime on very thirsty skin and just needs a little help. That sticky feeling happens when the hyaluronic acid molecules can't find enough moisture on the skin's surface and start pulling it from the air instead, leaving a slightly tacky film behind.
The solution is incredibly simple and actually reinforces a core application tip: always apply the serum to damp skin. Giving the formula that surface water allows it to pull moisture into the skin, not from the air, which results in a smooth, comfortable finish.
Setting the Right Expectations
It's also really important to be upfront about what this serum can and can't do. Managing expectations from the get-go prevents disappointment and helps build a customer base that trusts your recommendations.
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Is It an Exfoliating Acid? Not at all. The word “acid” often throws people off. Unlike AHAs (like glycolic acid) or BHAs (like salicylic acid) that resurface the skin, hyaluronic acid is purely a hydrator. Its only job is to draw moisture in.
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Will It Erase Deep Wrinkles? While the serum gives a wonderful plumping effect that can soften the appearance of fine lines, it isn't a long-term fix for deep-set wrinkles. Think of it as a hydration booster that makes the skin look healthier and smoother.
By tackling these common points directly, you're perfectly echoing The Ordinary's own transparent, no-fuss approach. Honest education empowers your customers, which ultimately leads to them getting better results and feeling more satisfied with their purchase.
Frequently Asked Questions
When you’re diving into the world of skincare, it's natural to have questions. To help you and your clients get the absolute best results from The Ordinary's Hyaluronic Acid, we’ve answered some of the most common things people ask.
Can I Use It with Vitamin C or Retinol?
Yes, absolutely. Think of hyaluronic acid as the ultimate team player in your skincare line-up. It gets along wonderfully with pretty much any other active ingredient, including powerful ones like Vitamin C and retinoids.
In fact, layering it before a stronger active can be a game-changer. By applying it to damp skin right before your retinol, you’re giving your skin a hydrating buffer. This helps calm potential irritation by making sure your moisture barrier is plump, happy, and ready for action. Just give it a minute to sink in first.
How Long Does a Bottle Typically Last?
If you're using just two to three drops once or twice a day as recommended, a standard 30ml bottle should last you a good two to three months.
This makes its cost-per-use incredibly low, which is a huge plus for savvy Swiss shoppers who want effective skincare without the massive price tag. For spas using it in treatments, its affordability means you can be generous during a facial without worrying about the bottom line.
Pro Tip: Remember, with this serum, a little goes a very long way. Slathering on more won't boost the results; it'll just waste product. It's a great little tip to share with customers—less really is more here.
Is This Serum Vegan and Cruelty-Free?
It certainly is. Every product from The Ordinary is certified cruelty-free by PETA. That's a guarantee that no animals were involved in testing the final product or any of its ingredients.
The Hyaluronic Acid 2% + B5 formula is also completely vegan, so you won’t find any animal-derived ingredients inside. For the growing number of Swiss consumers who make conscious and ethical choices a priority, this is a major selling point.
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